Pilgrim Notes

Reflections along the way.

Tag: Collective Intelligence

Another Twist on Social Searching

December 8, 2006 / / 3 Comments

I’ve explored a few different social searching sites, but nothing really grabbed me or made me feel like I was missing something if I didn’t use them. Not sure if this one will be any different, but it has some interesting features. Searchles allows you to connect with other folks who are doing similar search and post those searches to a common pool. Sort of a social my delicious I guess. You can search tags and groups to find like minded searchers. And the idea behind it is that people may find potential networking parnters for business, creative projects, etc. I notice several business groups on their, so this might have some interesting possiblitites. Time will tell.

Google Buys YouTube for Data

November 9, 2006 / / 0 Comments

Why did Google spend over a billion dollars to buy YouTube? To avoid competition with Google Video? To tap into YouTube content? To utilize YouTube technology? It appears Google bought YouTube for the information they could learn about user habits.

Eric Schmidt spoke at the Web 2.0 Conference the other day and he shed light on a little of their strategy. According to Steve Bryant, YouTube’s “huge user base will allow Google’s servers to better understand what users want on the Web.”

“The underlying draw is to see what users are doing and have computers suggest related or adjacent content. It is a whole new paradigm and important to users,” Schmidt said.
So this data from the collective habits of YouTube users will help Google refine their ad-serving engines. And he’s betting that is worth a bunch more.

Interesting.

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