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3/10/09
Pilgrimage of The Heart

When the LORD calls us, he calls us to pilgrimage. In His call, we are created. And His call is the breath, the “inSpiriting” that gives us life. In His call we are recreated, we become a New Creation, shining in the light of His glory. Psalm 84 tells the story of physical pilgrimage to Zion for worship in the presence of the LORD.

This song of journey stretches across the centuries from a song about a single journey to the ancient city of God to a song about a lifelong journey to the shining city of God that John saw and sang about: the New Jerusalem, the marriage feast, the fullness of glory.

How lovely is your dwelling place,
O Lord of hosts! (vs. 1)

The pilgrim remembers the beauty of God’s dwelling place. In the pattern of ancient Israel, he remembers by rehearsing the stories of Zion. He has heard the stories of Zion, of God’s presence, of the gospel of our King. In rehearsing, he can re-hear, for “faith comes by hearing and hearing by the Word of God” (Rom 10:17Rom 10:17
English: King James Version (1611) - KJV

17 So then faith cometh by hearing, and hearing by the word of God.  

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He has heard the Word of God. Resounding across time and space, the Father speaks the Word and he hears by the power of the Holy Spirit. The Word of God is calling. For “Wisdom is calling in the streets,” in the byways, in the forgotten places. Jesus Christ calls out, “Come to me, all who are weary and heavy laden, and I will give you rest.”

The psalmist has heard the call of God.

Moses heard the Call in the fire of burning bush, “Take your sandals off your feet, for the place on which you are standing is holy ground.”

Elijah heard the Call in a shuddering silence.

St. Anthony heard the Call in the church as the preacher read, ‘If you would be perfect, go and sell that you have and give to the poor; and come follow Me and you shall have treasure in heaven’ (Matt 19:21Matt 19:21
English: King James Version (1611) - KJV

21 Jesus said unto him, If thou wilt be perfect, go and sell that thou hast, and give to the poor, and thou shalt have treasure in heaven: and come and follow me.  

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St. Augustine head the Call in the garden through a child singing, “Pick it up and read. Pick it up and read.”

St. Paul heard the Call on the road to Damascus as a light knocked him from his horse, “Saul, Saul why are you persecuting me?”

I heard the Call as I stared over a dark lake as the first gleams of dawn pierced the darkness in my soul, “The morning always comes again after the night.”

This terrible, sweet Call has been likened to a Divine wound. For when the Word of God pierces the heart, we are ruined. What can we pray but, “Whom have I in heaven but You? And to be near you I desire nothing on earth” (Psalm 73:25Psalm 73:25
English: King James Version (1611) - KJV

25 Whom have I in heaven but thee? and there is none upon earth that I desire beside thee.  

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The psalmist has been wounded. Now he can only cry,

My soul longs, yes, faints
for the courts of the Lord;
my heart and flesh sing for joy
to the living God. (84:2)

The ache, the burning, the longing, the yearning for a far country grips the psalmist. For he knows of a sweeter water, a well that never runs dry, springs that well up unto eternal life. And he longs to go and joyfully “draw water from the wells of salvation” (Is 12:3Is 12:3
English: King James Version (1611) - KJV

3 Therefore with joy shall ye draw water out of the wells of salvation.  

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This longing penetrates the mind, the heart, the body, the very strength of the person. Once he has caught of fading glimpse of the beatific vision, his eyes are ruined for the dull beauty of man’s shadowy designs. He cries out like Peter, “Lord, to whom shall we go? You have the words of eternal life, and we have believed, and have come to know, that you are the Holy One of God” (John 6:68-69John 6:68-69
English: King James Version (1611) - KJV

68 Then Simon Peter answered him, Lord, to whom shall we go? thou hast the words of eternal life. 69 And we believe and are sure that thou art that Christ, the Son of the living God.  

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In light of the shining beauty of the Lord, it becomes obvious that all creation rests in the goodness of His love. “The eyes of all look to you, and you give them their food in due season. You open your hand; you satisfy the desire of every living thing” (Psalm 145:15-16Psalm 145:15-16
English: King James Version (1611) - KJV

15 The eyes of all wait upon thee; and thou givest them their meat in due season. wait...: or, look unto 16 Thou openest thine hand, and satisfiest the desire of every living thing.  

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Even the sparrow finds a home,
and the swallow a nest for herself,
where she may lay her young,
at your altars, O Lord of hosts,
my King and my God. (vs 3)

Just as the sparrow is given provision and a place to grow and thrive, the psalmist knows his nest, his home, his true place of rest is at the altars of his King and God. Resting in the provision of the Lord, the body and blood of the Lord Jesus Christ, he will know the deep joy of abiding love and he will sing.

Blessed are those who dwell in your house,
ever singing your praise! Selah (vs. 4)

This rehearsing stirs his heart and mind to pilgrimage. He will set out on journey. Not for a token treasure or a momentary encounter but for the eternal City of God. He will go searching for the place of his resurrection. He will say with Peter and the disciples, “we have left everything to follow you” (Mark 10:28Mark 10:28
English: King James Version (1611) - KJV

28 Then Peter began to say unto him, Lo, we have left all, and have followed thee.  

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Blessed are those whose strength is in you,
in whose heart are the highways to Zion. (vs. 5)

Now his whole life is characterized by pilgrimage. Every breath, every act, every thought, every struggle is incorporated into this journey of the whole person. This pilgrimage is not what Tolkien calls a “here and back again tale.” Rather it is a journey fraught with danger that ends only in arrival at the beginning and end of all things.

The pilgrim who has been swept up into the call of God becomes prayer, becomes praise, becomes a song to the Most High. This is more than words, it is the song of “every spiritual blessing in the heavenly places in Christ” flowing upon, within and through them. In joy and sorrow, in laughter and tears, in great faith and dark doubt, the pilgrim is moving with the breath of God’s love, and in the end, his life will be understood as a song recounting the glory and wonder of the Lord.

As they go through the Valley of Baca
they make it a place of springs;
the early rain also covers it with pools. (vs 6)

His lifelong pilgrimage will lead straight through the depths of the valleys. He doesn’t not escape the valley of the shadow of death but walks, stumbles into the depths of pain, suffering and at times despair. But even here he is not alone. For the Spirit of God is enveloping, surrounding, transforming the pilgrim.

In the deathlike throes of the desert, he cries aloud for water and the Lord hears him for the Lord has promised, “When the poor and needy seek water, and there is none, and their tongue is parched with thirst, I the Lord will answer them; I the God of Israel will not forsake them. I will open rivers on the bare heights, and fountains in the midst of the valleys. I will make the wilderness a pool of water, and the dry land springs of water” (Is. 41:17-18Is. 41:17-18
English: King James Version (1611) - KJV

17 When the poor and needy seek water, and there is none, and their tongue faileth for thirst, I the LORD will hear them, I the God of Israel will not forsake them. 18 I will open rivers in high places, and fountains in the midst of the valleys: I will make the wilderness a pool of water, and the dry land springs of water.  

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There are times and seasons of weariness. There are paths filled with much affliction, anguish of heart, many tears and even despair unto death. But the good God of heaven does not forsake his frail pilgrims. He hears their cries.

Even though St. Paul “despaired unto death,” he knew the goodness of God that comforted him in deepest affliction. In his brokeness, he became an “aroma of life” to those who were being redeemed. The psalmist knows this great grace that can transform the deeps groans of Baca into springs of life and renewal.

They go from strength to strength;
each one appears before God in Zion. (vs. 7)

As the pilgrim journeys toward Zion, he is being renewed both inwardly and outwardly. He is renewed in faith and friendship. For this pilgrimage is not simply a personal journey into enlightenment, it is a path of love, of friendship, of community.

What started out as the journey of one pilgrim becomes a company of talking, singing and rejoicing people. One woman at the well encountered the Lord of Glory. She ran home but returned with a parade of people hopefully looking for the Messiah.

Augustine encountered the lover of his soul, and ran toward that love. In so doing, he believed he was running toward a great company of friends surrounding the throne of God.

And so bands of pilgrims cross the plains of this life telling stories, singing songs and walking from faith to faith, from glory to glory, from strength to strength. While still far off from the Holy City, they perceive they are but a small band of faithful followers. But as they comes closer to the gates, they see more bands of pilgrims. And soon more bands of pilgrims. Soon they see multitudes of saints from across the ages walking from strength to strength. Finally, they hear the echoes of Jesus sweet loving prayer for his great Bride, the communion of saints, “I do not ask for these only, but also for those who will believe in me through their word, that they may all be one, just as you, Father, are in me, and I in you, that they also may be in us, so that the world may believe that you have sent me” (John 17:20-21John 17:20-21
English: King James Version (1611) - KJV

20 Neither pray I for these alone, but for them also which shall believe on me through their word; 21 That they all may be one; as thou, Father, art in me, and I in thee, that they also may be one in us: that the world may believe that thou hast sent me.  

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O Lord God of hosts, hear my prayer;
give ear, O God of Jacob! Selah
Behold our shield, O God;
look on the face of your anointed! (vs. 8-9)

This growing band of pilgrims is now coming close to the throne, to the Heavenly Father. As they being drawing near, they bow and ask the Father not to look upon them, but upon their Anointed King, the Messiah. And as they speak, they join in the chorus singing to their King, “Worthy are you to take the scroll and to open its seals, for you were slain, and by your blood you ransomed people for God from every tribe and language and people and nation, and you have made them a kingdom and priests to our God, and they shall reign on the earth” (Rev 5:9-10Rev 5:9-10
English: King James Version (1611) - KJV

9 And they sung a new song, saying, Thou art worthy to take the book, and to open the seals thereof: for thou wast slain, and hast redeemed us to God by thy blood out of every kindred, and tongue, and people, and nation; 10 And hast made us unto our God kings and priests: and we shall reign on the earth.  

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Now in the holy city, standing before the lover of their souls, the pilgrims lift of songs and shouts of praise. They’ve found their true home. Up until now, they’ve lived only in tents. No matter how glorious and wondrous these tents were, a great more glorious home awaited. And now they can finally Sabbath. They rest in the goodness of the Lord who faithfully led His band of saints across time and space into the place of joy forevermore.

For a day in your courts is better
than a thousand elsewhere.
I would rather be a doorkeeper in the house of my God
than dwell in the tents of wickedness.
For the Lord God is a sun and shield;
the Lord bestows favor and honor.
No good thing does he withhold
from those who walk uprightly.
O Lord of hosts,
blessed is the one who trusts in you! (vs. 10-12)

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13
Mar

Sunshine, sunshine
Sunshine, sunshine

Oh, oh
Oh, oh

I was lost between the midnight and the dawning
In a place of no consequence or company
3:33 when the numbers fell off the clock face
Speed dialling with no signal at all

Go, shout it out, rise up
Oh, oh
Escape yourself, and gravity
Hear me, cease to speak that I may speak
Shush now
Oh, oh
Force quit and move to trash

I was right there at the top of the bottom
On the edge of the known universe where I wanted to be
I had driven to the scene of the accident
And I sat there waiting for me

Restart and re-boot yourself
You’re free to go
Oh, oh
Shout for joy if you get the chance
Password, you, enter here, right now

Oh, oh
You know your name so punch it in
Hear me, cease to speak that I may speak
Shush now
Oh, oh
Then don’t move or say a thing

The opening moments of Unknown Caller by U2 brings to mind the closing moments of THX38 by George Lucas. In the closing moments of the film, the Robert Duvall characters is running through the outlaying section of the enclosed society where he has been born and bred.

He outruns robotic police and climbs of long stairway to emerge at the dawning of a new day. The first new day he has ever witnessed. This scene brings to mind Plato’s Cave as a person emerges from the Cave to behold real light for the first time.

Unknown Caller opens with a sunrise.

In the opening moments of the song the soft hum of an alarm clock drones against a a canvas of birds chirping, a simple yet layered melody, and eventually and a chorus singing, “Sunshine.”

A new day is dawning.

The vocals interplay between the lone voice of Bono singing verses about an awakening with the voices of a chorus (of angels?) calling through the interface of a computer to shout out, rise up, escape yourself (and escape the crashed program), reboot the computer, to shout for joy, and to enter your password and name. Again and again the chorus tells him (us) to hear me, cease to speak and don’t move and don’t say a thing.

In this “hymn for the future,” I hear rhythms of the ancient psalmist crying out through modern technology. Awake. Wait. Be quiet. Listen.

The still small voice of the “unknown caller” is speaking. I can’t help but think of the anonymous mystical work, “The Cloud of Unknowing.” Where the Spirit of God calls the pilgrim beyond the edge of knowing into the way of unknowing, the apophatic path of pure love, pure light, pure life.

In a world that is bombarded day in and day out with endless bits of data, the “Unknown Caller” could very well be calling us beyond the comfort of our shallow pools of endless knowledge an into the deep wells of unknowing.

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12
Mar

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12
Mar

Every day I read about another promise of social networking to improve your business, increase your sales and give you success beyond your wildest dreams. And frankly, it won’t. In fact, it’s probably a big waste of time for many businesses.

I say that as someone who has been involved in developing marketing angles on social networking since Blogging, MySpace, Facebook, Twitter and others first began to emerge. I say that as someone who evangelized the possibilities of social networking as the future of online marketing. I say that as someone who believed and still believes that all the rules of marketing and brand management have changed. I say that as a genuine devotee of the The Cluetrain Manifesto.

Social Networking for many businesses is like…

1. It’s like jumping off the bridge with all your friends.
The sheer force of group action does not make an action right. The first question you need to ask is, “Why am I interested in social networking?” It may or may not have relevance to your market. There are plenty of businesses that thrive with absolutely no web presence. Make sure your interest in social networking fits into a larger marketing plan and not the cool, hip new thing to do, or you might be wasting time and money.

2. It’s like throwing salt in the ocean.
People are bombarded by information in ways they’ve never encountered before. When news readers first came out, I had headlines popping up my screen in a continuos animation of never-ending content (sort of like twitter is now). The screen chaos almost equaled the absolute confusion of watching cable news for any given period of time (a talking head, scrolling weather/stocks/sports, scrolling news headlines, logos, and more). At some point, it’s simply too much information.

I couldn’t process all the headlines that kept battering my eyes while I was supposed to be working. The cool app of constant news updates was overkill for me. Then I began to be more selective. When I was at SXSW in 2006, many participants rightly suggested that the challenge going forward was sorting content. There is simply too much content (whether it’s videos, news stories or hair brushes. BTW, Google returns 3,600,000 pages for hair brushes, and what if the brushes I really need is past page 10? I probably won’t find it.

If you’re not working from a clear strategy (and possibly even if you are), your message (whether its a tweet, a blog post, a video or something else), may be one of umpteen thousand messages your targeted audience will have to sort through. If anything, you can at least enjoy the fact that you’re a grand participant in the never ending online chatter. I guess the question here might be, “What is your message doing or trying to do?”

3. It’s like pulling an elephant out of a hat.
I saw Harry Blackstone Jr. pull an elephant out of a bunch of silk flags when I was a teenager. The audience gasped in delight. Of course, being the aspiring young magician, my eyes were crawling across the stage while he was pulling those silks out of a giant drum. Turns out, his assistants walked that elephant out in plain sight and almost no one in the room even noticed until it appeared in the middle of the silks.

He was a master of mis-direction. Social networking tools may be masters of mis-direction. They may get you to look left when you should be looking right. Of course, they’re not the only tools mis-directing your attention. I fear analytics may do the same. Analytics may lull you to sleep and cause you to think you know more than you know.

Analytics may cause you quit seeing real people and start seeing numbers, and scenarios, and potential markets. None of that is a problem unless it causes you to forget that your marketing to real people with real families and real issues. When you forget that, you might be in for a sudden rude awakening. (And Cluetrain Manifesto may give you a few hints to what I’m talking about.)

Whether you’re tweeting, setting up a Facebook account or tinkering with a myriad of other socialnet tools, the idea is to speak to real people with real faces. So the question here might be, “Who are you talking to?”

4. It’s like sticking a square peg in a round whole.
Social networking has exploded over the last four years because of a perfect storm: a shift in trends from the early adaptors to early majority, the open source movement in software, leading to the convergence/mashup of various tools, making it easer than ever for “average Joes” to adapt and use those tools in unique ways.

What all that means is that housewives, grandfathers, children and people of all ages can suddenly customize a variety of applications to fit their personal preferences and explore their personal interests from chatting to blogging to making videos to connecting with old friends. I’ve introduced multiple people with little technology background or online experience to blogging, flickring, and more. Some became “masters” in short periods far exceeding anything I was doing.

Now this is all pretty cool. The problem crops up when you’re “forcing” an application that is not part of your natural flow. When that happens, you may be investing time and money that might not be worth the investment. Social commerce is cool if it fits your normal workflow, but if you end up expending too much effort for too little results or automating what should be real human to human interaction, you may kill the magic so to speak.

Not every person, business, group should be using twitter. And some who find success on one tool might not see the same success on another tool. So the question might be, “How can I best reach the person/people, I am trying to reach?”

5. It’s like whistling Dixie.
Depending on who you ask, “whistling Dixie” can mean talking about things in a more positive way than the reality or engaging in unproductive activity. It may sound good, but it may not be doing anything. Social networking is not some kind of marketing panacea. It is part of a strategy of engaging customers, and at it’s heart it’s about engaging customers. In other words, it’s not about shouting one more message to the nameless masses.

Social networking or should I say social commerce is about listening, interacting, adapting and evolving. There’s no one solution for all businesses. And some businesses  are probably wasting they’re time and money because they’re not really ready for the social part of the commerce.

Social commerce connects with another idea that is inherent to social commerce: the long tail. Reading wikipedia’s article on long tail was a bit like sticking my head into a classroom of physicists arguing quantum mechanics. I wouldn’t be sure if I was there or if I was there. But Chris Anderson makes it easy enough for goofs like me to see that there is a big difference between “blockbuster movies” and the straight-to-dvd-sci-fi flix that people like me like.

Long tail suggests that while “blockbuster” movies or products focus are reaching a mass of people in a short period, there are niche movies and products focusing on a very specific group of people can actually make more money over time. The relative explosion of the internet has made it easier than ever to connect very specific and unique groups of people. From Facebook to Twitter to Ning, these people are creating their own space and own forums for friendship and discussion. These micro-markets are the future. And if you’re willing to invest in time, you might build a long term conversation with some specific groups that will benefit you and your business as well as them.

So this last question might ask, “When do you expect results?” If you want a quick bang for your buck, social networking is the wrong place to look. But if you’re willing to start “seeding” your ideas, products, services, etc, in a variety of places. Over time, you might begin cultivating some unique markets that can yield some amazing results.

So before you go spending lots of time and money on social networking, you might ask yourself a few questions.

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11
Mar

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10
Mar

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10
Mar

For those taking time to reflect and meditate during the Lenten season, here are a few thoughts from Evagrius of Pontos. These are translations by Scott Cairns in his recent book, Love’s Immensity. This is a great little book for prayer and reflection (see my previous review of Love’s Immensity).

If you would come to know your own measure, you will taste
a sweeter sorrow, and will say, as Isaiah said, I am
a miserable wretch
. You know you are impure, your very lips
have been defiled, and you stand among a horde
of scheming rebel ingrates. And yet, you dare
to stand before the God of the righteous.

***

And even so, if you would pray in truth, you will
suspect a deeper sense of curious confidence.
And a host of angels will walk beside you
Showing you the purpose of created things.

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9
Mar

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