Pilgrim Notes

Reflections along the way.

Month: August 2009

Evolving Social Media Policies

image from fredcavazza

image from fredcavazza

I’ve been studying social media policies by companies, organizations, non-profits and even governments. It’s been about a year since I last looked over policies, and in just one year, the policies have grown in length and complexity. Every organization (whether you have a web presence or not) might want to consider writing up policy for protection and clarification as to what is acceptable and not acceptable behavior in relation to your organization and your employees (or members).

Here are a few highlights from my current research:

1. Policies are evolving. This is obvious but it exagerated by the rapid changing online technology. Each new technology raises new questions and challenges. The challenges of twitter vs facebook vs youtube vs blogging have similarities but yet each platform bring distinct questions to the table. For example, media sites like youtube are full of excellent and relevant teaching/training resources that may not be accessible if you block it companywide. I think there is still a challenge for addressing nuance in each platform.

2. Code of Conduct – Companies like IBM and Intel are referencing a seperate code of conduction that outlines expectations concerning how employees behave off line and online.

3. Three Types of Regulations – There are at least three different types of social media policies: organizational participation, employee participation, and user participation. While not all companies have policies for all three types of content, it is worth thinking about all three. All three types address legal issues of content ownership, confidentiality, and privacy issues. Organizational policy defines why the company is participating, how the company will officially participate, who is allowed to participate, and where this happens. Employee participation policies address everything from using social media at work, creating social media content, to mentioning the company (at work or away and the expectations for disclosure that they are a company employee). While I didn’t see much about social media within the company intranet, I think there it is relevant and important to encourage while providing direction for great engagement with company intranets (and social media applications) but that is another question. Lastly, companies are addressing user participation on company sites with regulations or suggestions about expected behavior as well as content use and customer liability for post content they don’t own.

123 Social Media has a good list of social media examples is you’re interested.

Miracle at St. Anna

Miracle at St. Anna Movie Poster

Miracle at St. Anna Movie Poster

It’s not black history month, but I can still talk about black history. Tonight I watched Miracle at St. Anna. James McBride and Spike Lee have given a treasure to all Americans that tells a story about the Buffalo Soldiers in WWII The 92nd division (all black soldiers) which has often been portrayed in a negative light (if portrayed at all) is given a wondrous and beautiful portrayal through a small band of soldiers. While the actual story is fictionalized, it is a story worth telling and does reflect element of the period.

James McBride has been studying this period, talking to the men who fought, and listening to their stories. Even while experiencing racial prejudice back home and abroad (from their white officers), these men laid down their lives for America and fought for all of the free world.

Thank you! I’m grateful for the service of these men and am glad to hear more of their stories.

We need to tell the hidden stories of Americans from all races. And I black history is not history for blacks. It is bringing to light stories and people that the greater culture often neglects. So I encourage all Americans to read more and learn more of the stories of blacks through our history.

Over the last few months, I’ve been writing a play on the Harlem Renaissance and was amazed to learn about the “Harlem Hellfighters,” an all black regiment in WWI who not only served heroically but introduced jazz to Europe (under the leadership of the regimental band leader James Reese Europe.

Critiqueing Walmart's Twitter Policy

When crafting a corporate social media policy, it is helpful to read critique’s of other policies (as well as reading other policies). By analyzing the good and bad (lacking) of Walmart’s Twitter policy, Augie Ray help shine light on issues that should impact all businesses developing policies.

While his whole article is worth reading, here is a quick highlight. Ray suggests that Walmart needs to set specific expectations of employee behavior when tweeting. The following list can be helpful for all potential tweeting companies:

  • How many tweets per day or week are expected
  • Rules for tweeting; what topics or language is acceptable and what is not
  • Follow-back guidelines–when should followers be followed?
  • Expectations for when and how to respond to @replies (or direct messages)
  • Expectations for retweeting
  • Expectations for seeking out new followers–since following people is a successful way to build a list of followers, how many new people should be followed each week and what are the criteria?
  • Expectations for monitoring for and responding to brand mentions on Twitter
  • Expectations for engaging with and showing interest in followers regarding non-brand matters.

Thanks to Charlene Li’s new Altimeter Group for the link to Ray’s article.

How to Defeat our Enemies

In our current culture of vindictive speech and hate-spewing on the left and the right, I think this video (via Cory Doctorow) might offer another model for engaging with humor and kindness.

What is a Christian?

they smile with their love (uploaded by t3xtures)

they smile with their love (uploaded by t3xtures)

“The Christian religion consists in becoming inebriated with love.”
Richard Wurmbrand

Intelligent Sci Fi Films

photo by Torley

photo by Torley

SF Signal’s Mind Meld this week asks panelists, “Which films do you think are good examples of Intelligent SciFi?” I am always on the lookout for thoughtful scifi, so this list is helpful. I’m the only one in my house who enjoys scifi, so I usually have to watch it late at night.

Some of the films that make this list include (I put a star beside the films I really like):

Ghost in the Shell
Donnie Darko *
The Wings of Honneamise
Dark City *
Voices of a Distant Star
Blade Runner *
Contact *
The Matrix *
Star Wars Episode IV
2001
Primer *
Gattaca *
Minority Report
A Clockwork Orange
The Abyss
Aliens
Star Trek II: The Wrath of Kahn
Eternal Sunshine of the Spotless Mind *
12 Monkeys *
Delicatessen
The City of Lost Children *
Alphaville
Liquid Sky
The Man Who Fell To Earth
The Element of the Crime
Moon
Brazil
Stalker
2046

Some films I might add to the list:
Solaris (Tarkovsky version)
Day Watch
Night Watch
Dune
City of Ember
THX 1138

Blogging Flickr Photos

I use flickr photos most of the time when I add posts to my blogs here or at Douglas Floyd. I make sure I post photos that have a Creative Commons license (either for personal use on my blog or commercial use for business stuff). You can easily search flickr via Cerative Commons by click on the flickr search box. Then clicking “Advanced Search. Then look near the bottom of the advanced search page check “Only search within Creative Commons-licensed content.” Then at the top of advanced search, add your search term beside the “Search for” box and find a photo that fits your post.

There are several advantages. One the posts look better. Two my top viewed posts all have photos. People online and offline are more likely to look at photos and read caption than read lots of text (even though I like to write lots of text). There are several ways to add flickr photos but here I am going to run through the simplicity of linking your flickr account to your blog.

1. Sign into your flickr account or create one.

2. Click the small to the right of the “You” tab and select “Your Account.”

"Your Account" on Flickr

"Your Account" on Flickr

3. On the “Your Account” page, click the “Extending Flickr” tab.

Extending Flickr

Extending Flickr

4. Under the “Your blogs” section, click “Configure your Flickr-to-blog settings.”

Configure Your Flickr-to-Blog Settings

Configure Your Flickr-to-Blog Settings

5. Choose “Set up your blog.”

Set Up Your Blog on Flickr

Set Up Your Blog on Flickr

6. Click the drop-down menu, and select the blogging platform you use. (If you don’t already have a blog, I recommend setting one up on WordPress. It’s fast, free and easy.

Choose Your Blog

Choose Your Blog

7. You’ll need to provide the following information from your blog: API Endpoint, username, password. WordPress API Endpoint is http://your.blog.address/xmlrpc.php (for an extensive livst of API endpoints see, http://ecto.kung-foo.tv/docs/pgs/tocEndPoints.html

8. Now when you see a photo on flickr you like, you can click, “Blog This,” then add your title and copy (with html if desired) and the post will automatically show up on your blog.

9. I always go back to “edit posts” and add tags and categories for the new blog post.

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