Reflections along the way.

Day: November 9, 2006

Integrating the Subjective and Objective

I’ve been thinking a lot about integration vs dis-integration. And then I saw this quote from Pope Benedict that explores this theme in relation to objective vs subjective knowledge:

“At the roots of being a Christian, there is no ethical decision or lofty idea, … but a meeting with the person of Jesus Christ,” said Benedict XVI. “The fruitfulness of this meeting is apparent … also in today’s human and cultural context,” he added, using the example of mathematics, a human creation in which the “correlation between its structures and the structures of the universe … excites our admiration and poses a great question. It implies that the universe itself is structured in an intelligent fashion, in such a way that there exists a profound correspondence between our subjective reason and the objective reason of nature. It is, then, inevitable that we should ask ourselves if there is not a single original intelligence that is the common source of both the one and the other….This overturns the tendency to grant primacy to the irrational, chance and necessity.”

via Center for Science and Culture

Google Buys YouTube for Data

Why did Google spend over a billion dollars to buy YouTube? To avoid competition with Google Video? To tap into YouTube content? To utilize YouTube technology? It appears Google bought YouTube for the information they could learn about user habits.

Eric Schmidt spoke at the Web 2.0 Conference the other day and he shed light on a little of their strategy. According to Steve Bryant, YouTube’s “huge user base will allow Google’s servers to better understand what users want on the Web.”

“The underlying draw is to see what users are doing and have computers suggest related or adjacent content. It is a whole new paradigm and important to users,” Schmidt said.
So this data from the collective habits of YouTube users will help Google refine their ad-serving engines. And he’s betting that is worth a bunch more.

Interesting.

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